This occurred largely due to the strong performance of new product launches and. The balanced scorecard bsc is a strategic management and planning tool. Balanced scorecard bsc is a powerful tool that gives a fast, but comprehensive view of the business including operational measures on customer satisfaction, organizations innovation, activities. Over the course of 18 months, the company developed more than 20 global business processes and 83 global data standards, and put facilitycenter in place at six legacy pfizer and warner lambert sites. Balanced scorecard adopters balanced scorecard institute. One example of this work is our collaboration with cancer patient.
The balanced scorecard retains traditional financial measures. An example of our commitment to rare disease patients is rapamune. The balanced scorecard bsc approach to performance measurement is gaining, over the last decades, an. Aer growth rates represent growth at actual exchange rates. The balanced scorecardmeasures that drive performance.
One generic example of an outcome metric is customer satisfaction. Mba presentation explaining kaplan and nortons balanced scorecard approach. View all pfe assets, cash, debt, liabilities, shareholder equity and investments. Several factors contributed to our higher score on the 2016 index. Definition and concept an approach to the provision of information to the management to assist with. The core performance measurement approach, strategic objectives, core measures, and national. The balanced scorecard retains traditional financial. The balanced scorecard requires specific measures of what customers getin terms of time, quality, performance and service, and cost. The products discussed herein may have different product labeling in different countries. Balanced scorecard cases and tools in biotechnology. This performance would not have been possible without the exceptional execution and. For example, pfizer is at the forefront of developing. For example, with the implementation of a new growthoriented sales strategy in.
Pfizer streamlines operational processes to achieve. B est of hbr 1992 the balanced scorecard measures that drive performance by robert s. But financial measures tell the story of past events, an. My experiences as a balanced scorecard practitioner with a large canadian company taught me that tremendous results are possible with the tool, but to attain.
Balanced scorecard basics communicat business systems. The balanced scorecard in a pharmaceutical company. The basic premise is that learning is the result of 1 instruction in existing knowledge and 2 questioning to trigger personal insights. By analysing the balanced scorecard of pfizer, we will be able to pinpoint the key element to success for pfizer and meanwhile identify the factor can be improved. Roadmap to balanced excellence pfizer s journey to continuous improvement began in 2002. We use a number of adjusted, nonifrs, measures to report the performance of our business, as described on. In 2017, we continued to invest in our business including funding the discovery and. The balanced scorecard communicat business systems. The product information provided in this site is intended only for residents of the united states. The balanced scorecard focuses on factors that create longterm value traditional financial reports look backward reflect only the past. Kaplan and norton describe the innovation of the balanced scorecard as follows. By analysing the balanced scorecard of pfizer we will be. Because the balanced scorecard requires every action to answer to established corporate goals, using the scorecard within it can still help promote alignment and eliminate projects that contribute.
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